TikTok is introducing a new feature that allows them to lessen the volume of artificial intelligence-produced videos appearing in their streams. This move comes as the company announced that it now features more than 1 billion AI-generated clips.
Pilot Phase and Launch
The update is undergoing trials over the following weeks before a global launch. This shift comes amid a rise in AI-generated material, driven by emerging AI video creators.
AI Proliferation Online
It has been noted that nearly a tenth of the most rapidly expanding content creators on another major platform only show clips produced artificially. A considerable share of this output is classified as “AI slop”, a phrase for substandard, mass-produced content that is frequently nonsensical or bizarre.
Based on user feedback that many people appreciate content created using AI tools, including AI artwork to educational videos, and we aim to offer the community the option to see more or less of that, based on their own preferences,” stated a platform representative.
Scale of AI Content
The platform shared that there are presently 1.3 billion videos on its app identified as made with AI. In total, more than 100 mn pieces of content are added to the platform daily, making AI-generated material a minor part of its total content library.
Customizing Your Feed
Members will be able to decrease or raise the level of AI-generated videos they view by opening the content preference feature in the app and picking “AI-generated content”. Additional categories that are already be controlled under the setting include current affairs, clothing, beauty, and choreography.
Platform Guidelines
TikTok’s rules require content makers to identify lifelike AI-generated content, and it bans malicious AI impersonations of well-known individuals or crisis events. Any realistic artificial content that is not labeled can be deleted under its community policies.
In addition, the app will from now on apply an “AI-made” label to content created with its own AI tools, or flagged by an industry-wide initiative for identifying content made by AI. This action is aimed to deter users from attempting to circumvent the tagging system.
Educational Initiatives
The company is additionally launching a $2m AI literacy fund for experts and organizations to create informative material about using AI responsibly. This program will assist charitable organizations specializing in teaching programming and robotics.
Platform Protection
The video-sharing app has justified its safety measures, following debate over proposals to make redundant hundreds of safety staff in the UK. The company is expected to cut 439 jobs in its content moderation team in London, with labor groups and digital protection specialists expressing worry that humans are being replaced by automated systems.
A trust and safety lead clarified that staff-based oversight would remain essential, but automated tools can shield workers by filtering out the most graphic content ahead of it gets reviewed by people. The platform reported a significant reduction in disturbing and violent content reviewed by content reviewers over the last 12 months due to the use of its automated systems.
“We think that it’s essential to combine staff and AI to keep the platform safe,” she said. “We’ll have staff as part of that process, but we also think it’s highly necessary to minimize viewing of dangerous material as quickly as possible, which is why a lot of the machine support is making a difference process content quickly.”
